Understand what's changing in your market, before you have to react to it.
Darwin Analysis is an independent research studio founded in 2014. We help growing organizations read shifting behavior, industries, and audiences clearly enough to act on, using primary research instead of guesswork.
Since opening our Portland studio in 2014, we've built a track record across a wide range of categories and company stages.
How we work
A short, deliberate process built around one thing: the decision you're trying to make.
Listen
We start with the decision you're facing, not just the topic you want researched, so the study answers a real question.
Design
We build a research plan suited to that question: interviews, surveys, field observation, or a mix of methods.
Study
We run the fieldwork ourselves: recruiting, interviewing, and analyzing, so nothing is lost between steps.
Deliver
We hand off findings built for action, with a working session to walk your team through what we found.
What we do
Research work for teams who need to understand people and markets clearly, not just quickly.
Market & audience research
Surveys, interviews, and in context ethnography that map how people actually behave, not how they say they will.
Competitive & industry analysis
Landscape mapping and positioning work that tracks the signals that tend to precede disruption in your category.
Strategic research partnerships
An embedded research partner on a quarterly retainer, for teams that need an ongoing read on their market.
Data synthesis & reporting
Existing findings turned into a single, decision ready report your whole team can act on.
Darwin ran a study for us in six weeks that would have taken our internal team a full quarter. The findings changed how we prioritized our next two launches.
VP of Product, enterprise SaaS company
We use them ahead of every new market entry now. They push back on the brief when it's asking the wrong question, which has saved us more than once.
Partner, growth stage venture fund
Who we work with
We take on a small number of engagements at a time, so we're selective about fit.
Product & strategy teams
Launching into a new segment, region, or category and need a real read on the people already there.
Investors & operators
Evaluating a market or a thesis before committing capital, or diligencing a growth plan.
Agencies & consultancies
Needing embedded research support they can bring into their own client work.
Let's talk about what you're trying to understand.
Tell us about the decision in front of you. We'll follow up within two business days with initial thoughts on approach.
Prefer email? Write to hello@darwinanalysis.com, or call us at (503) 555-0148. Our studio is in Portland, Oregon, with researchers working across the US.